Insider Secrets

Course Lesson: Secret Information And How To Use It

Years ago, as a real estate agent, I sold a mobile home on a lot for $31,000. The seller was crying at closing. Her husband wasn't there, the buyer refused to pay for heating oil left in the tank, and I was in the middle. (I never did like selling real estate.) An agent from another broker had found the buyer, so my share of the commission on this sale was only $542.50.

Later, I sold a home for $159,000. Again, another broker found the buyer, so I received 1/4 of the 7% commission, or $2,782.50. Five times as much money for less work. It took me two seconds to recognize the lesson many agents never learn: sell higher-priced homes!

This is obvious perhaps, but it is amazing how many agents feel like there is something more difficult about selling higher priced homes (I found it to be less work). Either that, or they just haven't done the math to see how much more they can make for their time. The best agents know better.

There are important insider principles like this in every industry. I'll give a few more examples, to get you thinking about how to look for these secrets.

* My carpet cleaner friend spends hours moving things, every move being watched, to make $275 on a home job. When he cleans one of his commercial accounts, it's easier, and after five hours of work, he bills the company $1,200. The lesson: Look for big empty spaces to clean. Get commercial accounts!

* NLP (neuro-linguistic programming) practitioners know how to change a person's state of mind quickly. I did this with a "pattern interrupt" technique once, while shopping with a two-year-old. Nothing would stop her crying, until I said, "There's your mom!" The tears stopped instantly, as she looked around. "Oh, no, that's not her," I added quickly, but by then she had forgotten why she was crying. I cover much more powerful techniques in the book.

* A border guard once asked where I worked. "Leelanau Sands Casino," I said. "Oh, near Cadillac?" he asked casually. "North of Traverse City," I corrected him, thinking nothing of it. Later I realized he knew exactly where it was, but he knew that if I didn't, I probably would have said, "Yeah, that's the one." (In the bonus book, Lying - Signs Of Lying And How To Trap A Liar, I go into more detail on how to use this lie-detecting technique.)

* An e-book is usually bought by less than 1% of website visitors. A free mini-course gives them several chances to buy, often doubling the "conversion rate." This is a valuable insider technique. It also can be a valuable source of free information for subscribers.

For example, I'm getting a real estate mini-course at the moment. I buy many information products (best values out there), but I have enough real estate books for now, so I probably won't buy the $500 success system that the e-course promotes. I can tell you from experience that the author won't mind if I just use a few of the great tips in his free course (and I'll be happy if you use some of this info). In any case, there will be some subscribers who can use more information, and they'll buy the $500 system (and hopefully use it to make tens of thousands of dollars).

Over the years I have learned many secrets from free newsletters that all promoted some bigger better product. Some of those products I bought, and some I didn't. But in any case the free information alone has made me money, saved me money, cured medical problems, and improved my life in many ways.

The lesson? Take advantage of these freebies! (I'll point you to a few good ones in Lesson Seven.)

Until next time,

Steve

P.S. In the next lesson I'll tell you about the famous "pupil trick." If you want all the best secrets fast, you can be reading them minutes from now (and getting your money back ten minutes later if you don't like what you read). Use this link:
You Aren't Supposed To Know - A Book Of Secrets